“A lot of people are too scared, too afraid to step that far out but not The Beatles, they weren’t afraid.”

“At that moment it was exactly who they were and what they wanted to do, their way.”

Peter Fonda

“The press had built up The Beatles – the Mop Tops, the Fab Four – and were shocked when they no longer wanted to play the game.”

“Even those who usually admired the Beatles (…)often confessed themselves bitterly disappointed in the film.”

BBC Audience Research Report, 1967